New workshop: Map a competitive landscape — Wed Jul 8, NYC · Sponsored by Trampoline & SGN →
~150/mo
Founders, PMs & operators trained
80%
Launched an MVP or advanced their career
8+
Frameworks & toolkits, built from real shipped products & work
6+
Partners, Universities, foundations & institutions delivering the Playbook
Next live session · Tickets open

The Competitive Terrain Map.

A working session, not a lecture. Walk in with your idea, leave with your market mapped — competitors plotted, red ocean vs. blue ocean drawn, and the one whitespace move only you can make. Dinner, workshop, and networking with NYC founders.

DateTue, July 8, 2026
Time6:00 – 8:30 PM ET
VenueTrampoline · NYC
FormatDinner + workshop
Seats~30 · ticketed
03 / On the record

On the record.

Selected press, podcasts, and stages. Scroll the reel.

Technical literacy isn't replacing the MBA. It's revealing what the MBA was actually selling: access. What's left now is operational execution.

Alisha Outridge · on the new MBA
Alisha Outridge and Nishant Bijani on The CTO Story — AI Is A Fork
Podcast
The CTO Story · with Nishant Bijani

“AI Is a Fork”: How Leaders Should Really Think About AI

Why AI is already furniture, not a differentiator. What's actually left to own when everyone rents the same models. And how the best leaders decide what not to build, and see what's coming before their competitors do.

Alisha Outridge speaking at Music Biz 2026, Atlanta Conference Photo: Picture This! Photography
Music Biz 2026 · Atlanta

From Idea to Impact: Scaling in Music Tech

A fireside chat with Jason Feinberg of KOSIGN on what it actually takes to scale music tech: trust, rights, and the messy middle between idea and impact.

AI Founder Playbook masterclass at NY Tech Week on a Manhattan rooftop Masterclass
AI Founder Playbook · NY Tech Week

Stop Building AI Products No One Pays For

A sold-out masterclass on a Manhattan rooftop, oversubscribed 8x. Founders pressure-testing what's actually worth building before they build it.

Read the recap ↗
Past events

Recent sessions.

01 / Programs

Six ways to work together.

Every track runs on the same six frameworks — sized from a single live cohort to white-label curriculum for your whole org.

Flagship

The Cohort

3 week & 6 week formats, live online. Ship a real AI product by graduation — full framework set, weekly office hours, peer accountability, and a final pitch session with feedback from operators who've shipped at scale.

6 wks · cohort-basedApply →
Live · Jul 8

The Workshop

A 2-hour live session where we work together on a framework from the AI Founder Playbook methodology — previously hosted at NY Tech Week 2026 and made possible by partners who invest in the people building with AI. Walk in with an AI idea, walk out with a pressure-tested concept brief, a defensible decision on where to focus next, and a call list.

2.5 hrs · ~30 seatsGet a ticket →
Online · 2 courses

AEO & GEO Courses

Individual trackCompany track

Two focused courses on getting found in the age of AI search — Answer Engine Optimization and Generative Engine Optimization. Take them solo to level up, or run the company track to train your whole team on how AI surfaces (and skips) your brand.

Self-serve or teamEnroll →
1:1

Private Coaching

For founders, PMs, and senior operators with a specific decision in front of them. Personalized sessions built to create impactful outcomes & deliverables — offered in partnership with AnitaB.org and the Grace Hopper Celebration.

By applicationInquire →
Custom

For Organizations

White-label cohorts and custom AI literacy curricula for enterprises, foundations, and education partners. Currently delivering programs in partnership with Kyros AI, Brown University, and U.S. Department of Education (via USDR). Inquiries by introduction.

Custom · Multi-week · Enterprise
Most AI courses teach you to use AI.
This Playbook teaches you to ship something worth doing.
— The thesis
02 / Method

Not generic AI. The plays that make it deliver.

A look at the plays behind how I work — map a market, size up where someone can lead and flex their own way to win, stress-test a problem, decide what's worth building. Each toolkit or framework below is a real call I make, earned building, operating, and teaching — the kind you only learn by making them.

Want yours built & pressure-tested? That happens live, with me.

★ Fresh drops
New pro tips, frameworks & toolkits land every week. Get them the moment they're built.
04 / About
Alisha Outridge

The operator behind the Playbook.

Alisha Outridge has spent 15+ years building AI/ML products at Meta, Reuters, TuneCore, and 2+ acquired startups. She founded Byte&Chord in 2024 to take that work directly to the people, schools, and organizations that need it.

Her career has been a run of building at the bleeding edge and shipping at scale. At Meta, she led product for Search and People Data across 500M+ daily users and co-invented privacy-smart personalization technology (US10467282B2), prototyped at a Facebook Hackathon. As CTO & Chief Product Officer of TuneCore, she led AI personalization that drove +25% revenue and +30% engagement across 500K+ creators. Before that, as CPO of FlyBy, she and her team shipped the computer vision and AR work that seeded Apple's ARKit, and as CPO of WHIM, she scaled a $1B personalized, art-forward smart-screen platform to 3.3M+ daily viewers across NYC Transit.

Today she teaches at universities, including Brown University and Hunter College CUNY, advises the U.S. Government on select AI governance projects, and runs her own curriculum through the AI Founder Playbook, a cohort and masterclass program that's trained hundreds of founders, operators, students, executives, and PMs on practical systems thinking and execution, whether in their jobs or as entrepreneurs building their own companies. Her work has been featured in Fast Company, Forbes, CNN, and Business Insider, and on stages worldwide from SXSW to NY Tech Week to All That Matters Singapore.

A proud native New Yorker, she's an oil painter, standup comedian, and avid swimmer (mermaid tail included). At heart, she's an artist who does deep tech, a builder of both AI and HI, Human Intelligence.

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